Elevate Your Brand: How to Use Video Marketing for Brand Awareness

‍

In the ever-changing digital landscape, the power of video as a marketing tool is undeniable. At 07'06' Agency, we harness this power to help brands market themselves more creatively and effectively. We're creators, innovators, and storytellers, specializing in producing video-driven campaigns that sell, connect, and entertain.

‍

One of our most popular services is the creation of Brand Story Videos. These videos are more than just a marketing tool, they're a way for your brand to connect with your audience on a deeper level.

‍

What is a Brand Story Video?

‍

Also known as 'Company Videos' or 'About Us' videos, Brand Story Videos introduce your business or organization to your audience. They answer the pivotal question, "Who are you?" These videos focus on various aspects such as your brand story, team, process, mission, values, and overall brand message.

‍

In 2023, more than 54% of brands have a brand video on their homepage, and over 92% of marketers using video reported a very favorable ROI. This isn't surprising considering 88% of respondents claim that seeing video content influenced them to purchase a product or service.

‍

Brand Story Videos build confidence and trust by showcasing your true colors. Audiences crave authenticity; they want to know who's behind the brand and what you stand for. Sometimes, these videos can also serve as recruitment or 'company culture' videos, attracting new talent by showcasing your team, mission, and values.

‍

Why Your Business Needs a Brand Story Video

‍

A Brand Story Video is a necessity, regardless of your industry or the products and services you offer. It separates you from your competition, even in highly competitive industries. This is where having a Brand Story Video becomes even more important.

‍

Imagine for a second you're a potential customer deciding between two different services. One has an awesome brand story video on their homepage, and the other doesn't. Which do you think is going to be more convincing?

‍

A well-crafted Brand Story Video encapsulates everything a business does into one easy-to-digest place. Who they are, why they do what they do, how they do it, and so on. This becomes a very valuable sales tool, saving your sales team time and pre-selling your prospects before they even get on the phone.

‍

How 07'06' Agency Can Help

‍

At 07’06’ Agency, we offer custom video packages tailored to help grow your business. The Brand Story Video is the centerpiece of our package, where we learn more about the why behind what you do. We then create additional video content like ads, commercials, photos, landing page videos, social media content, testimonials, and brand mini-docs.

‍

Our goal is to refresh your branding, increase your leads and close rate, build trust, and generally grow your brand! We work with you to determine exactly what you need.

‍

In a world where branding gets stale every 3 years, refreshing your brand every 3 years is crucial to maintain lead generation, conversions, and sales. Especially if you offer a high-quality or high-ticket product/service, having brand story videos on your website/social media can greatly increase your potential for acquiring clients.

‍

Don’t let your brand be the only one without a compelling story. Contact us at 07'06' Agency today and let us help you create a brand story video that truly reflects who you are.

‍

Frequently Asked Questions

Q: How can video marketing elevate my business?

‍

A: Video marketing can elevate your business by increasing brand awareness, engaging your audience more effectively, and showcasing your products through high-quality videos. It allows you to connect with your audience on a deeper level, ultimately driving conversions.

‍

Q: What are the benefits of video marketing for my brand?

‍

A: The benefits of video marketing include improved brand awareness, enhanced engagement, increased trust with your audience, and higher conversion rates. Videos can also provide social proof and help grow your brand identity.

‍

Q: What type of video should I create for my marketing campaign?

‍

A: The type of video you create should align with your marketing goals. Consider options like explainer videos, how-to videos, brand videos, or live videos to effectively communicate your message and engage your audience.

‍

Q: How does video production impact my marketing strategy?

‍

A: High-quality video production can significantly enhance your marketing strategy by ensuring that your videos are visually appealing and professionally made. This can improve the perceived value of your content and increase viewer retention.

‍

Q: Can I use video for my email marketing campaigns?

‍

A: Yes, incorporating video into your email marketing campaigns can boost engagement and click-through rates. Videos can help convey your message more effectively and are likely to be shared, enhancing your overall marketing efforts.

‍

Q: What video marketing strategies should I consider?

‍

A: Effective video marketing strategies include creating a clear video strategy, utilizing various types of videos for different social media channels, and optimizing your videos for search. Additionally, consider using animated videos to explain complex topics easily.

‍

Q: How can I measure the success of my video marketing efforts?

‍

A: You can measure the success of your video marketing efforts by tracking metrics such as viewer engagement, shares, conversion rates, and the overall impact on your brand awareness. Analyzing these metrics will help you refine your video strategy.

‍

Q: How often should I create videos for my business?

‍

A: The frequency of video creation depends on your resources and marketing goals. Consistency is key, so aim to create and share videos regularly—whether it's weekly, bi-weekly, or monthly—to maintain engagement and keep your audience informed.

‍

Q: What role does social media play in video marketing?

‍

A: Social media plays a crucial role in video marketing by providing a platform to share your videos and engage with your audience. Videos on social media can significantly boost brand awareness and help you reach a wider audience through shares and interactions.