How Video Content and Tutorials Drive Customer Retention in Video Marketing

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Today, we're wrapping up our 'Navigating The Sales Funnel Series' by exploring the 'Retention Stage'. This stage is all about keeping your current customers loyal and your social media audience engaged by providing helpful and relevant video content. Think of this as the stage where you build and maintain your community. It's an ongoing process rather than a set stage, as you should always be striving to support your customers and engage your social media audience.

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The Retention Stage

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Tutorials

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Tutorials are educational videos that help your customers understand the intricacies of your product, provide tips on specific use cases, or offer inspiration for other possible uses. They can be helpful for a wide range of companies and product types, especially when you get creative. Tutorials can even form part of an ongoing series, which can be integrated into your social media strategy.

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While tutorials can be very practical and straightforward, they can also be fun. If you don’t have a video tutorial strategy and your product becomes popular, you can be sure that a YouTuber will create one. People are always seeking tutorials, and if you don’t provide them directly, they’ll find them elsewhere.

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For some companies, especially in the B2B space or with products that have a learning curve, video tutorials can be an integral part of a customer support strategy. Some companies create complete “learning academies,” made up of collections of tutorials, and sometimes even include educational material on related fields that may be helpful to their clients.

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Some types of tutorial videos include:

• Simple tutorials made up of screencasts accompanied by a voice-over that explains what is being shown.

• More complex case tutorials where a product expert or a host guides the viewer through product features, including screencasts that show product feature details.

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Branded Content

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In true branded content, your brand acts as a sponsor in creating content that may not be directly about your brand or that doesn’t promote your brand in any other way than by being the sponsor of the content.

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By sponsoring content, you act as a “guide” and offer your audience relevant information or entertainment. In return, if the content is valuable, you earn brand trust and engage and grow your social media community.

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Some examples of branded video content include:

• A limited or ongoing series of short videos, or a short documentary, that explores particular challenges, developments, or noteworthy projects or people in your field or community.

• A “talk series” comprised of conversations between thought leaders in your field about relevant topics.

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We hope you enjoyed this 4-part blog series where we navigated the sales funnel and discussed how to use videos in your marketing strategy. If you're ready to get started, contact us today so that we can help you conquer the digital landscape with video-driven campaigns aimed at getting results.

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With video as an effective tool for customer retention and engagement, now is the perfect time to elevate your brand through high-quality, compelling content. At 07’06’ Agency, we specialize in creating videos that resonate, helping you make a video campaign that not only entertains but also drives results. From concept development to polished, high-quality video production, our team is ready to help you make your video vision a reality.

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Whether you’re looking to increase brand awareness or create videos that foster deeper connections with your audience, video can be used in countless ways to keep your customers engaged and loyal. Interested in how we can help? Contact us today to discuss a video marketing strategy tailored to your goals. For more examples of our work, visit our home page and check out our project showcase for inspiration. Let’s make your next video campaign one that truly stands out!