The BTM Podcast
Creative Process
Post-production
Behind the Clicks: Social Media Ads That Powered Listenership for The Behind The Mask Podcast
Buzzed Marketing
Overview
Video Editing, VFX, Animation, Sound Design, Voiceover, Concept, Titles, Social Media, Art Direction, Creative
Video Editing
VFX
Animation
Sound Design
Voiceover
Concept
Titles
Social Media
Art Direction
Creative
CHALLENGE
Fueling listenership for Season 4 of "The Behind The Mask Podcast," hosted by NFL legends Takeo Spikes and Tutan Reyes. This podcast delves into the unfiltered and untold personal stories of pro athletes and celebrities, offering a unique and captivating listening experience. The challenge was to create high-impact social media ads that cut through the noise and entice viewers on various platforms, ultimately driving them to tune in.
STOP SCROLLING, START LISTENING
We crafted captivating social media ads in various formats and durations, each tailored to specific platforms and audiences. These ads showcased the podcast's most compelling moments, featuring appearances from iconic sports figures like Charles Barkley, The Dream, Edgerrin James, Dominique Wilkins, and Lawrence Taylor.
BEYOND LIKES & SHARES
Our strategy went beyond simply grabbing attention. We weaved compelling narratives into the ads, drawing viewers in and igniting a desire to hear the full, unfiltered stories shared by these legendary guests. This approach aimed to drive meaningful engagement and ultimately translate into podcast listens.
BEYOND LIKES & SHARES
Our strategy went beyond simply grabbing attention. We weaved compelling narratives into the ads, drawing viewers in and igniting a desire to hear the full, unfiltered stories shared by these legendary guests. This approach aimed to drive meaningful engagement and ultimately translate into podcast listens.
Results
This project exemplifies our commitment to creating content that doesn't just look good, but delivers results. We effectively connected with the target audience, generating significant interest and driving listenership for "The Behind The Mask Podcast." This project showcases our expertise in crafting captivating narratives and utilizing strategic social media tactics to achieve tangible outcomes.
Get Started Today
Contact us today and let's create content that resonates, connects, and drives action for your brand. From captivating ads to engaging visual content, we know how to spark excitement around your brand. Let's transform your story into a must-see (or must-hear!) experience.